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About Us

"She is clothed in strength and dignity and she laughs without fear of the future."

Proverbs 31:25 

Here's the Story

"I love fashion! Who doesn't love looking and feeling fantastic?" - Pamala

I didn't know God gifted me with the ability to put outfits together. We all have different gifts, have you found yours yet? I didn't realize it at the time, but in junior high school, I remember learning to dress up and liking it...A LOT! My mother was a very fancy dresser and I would go through her closet. I was in awe of everything. Her drawers were filled with costume jewelry that I would put on and play dress up. I would layer myself with bracelets and necklaces and clip on earrings. The over-sized rings were my absolute favorite and they were fabulous! My mother has since gone on into eternity, we miss her crazy antics!

Over time, I came to realize I was a people watcher and fashion stalker. I would look at everyone's outfits from head to toe and think how each ensemble could be better. I was oblivious that God was molding me.

I was born and raised in Montgomery, Alabama. I met my husband in high school and fell head over heels in love. We've been together over 35 years and have 3 beautiful children. They are all married and blessing us with amazing grandchildren. The grands are the love of our lives. You will see them from time to time running around during our daily live feeds on Facebook. They bring so much joy into our lives.

This journey began in 2010. I was becoming more and more frustrated with where to shop. I would look tirelessly for things that I just could not seem to find. So, off to the internet I went, searching for a fabulous new purse. I found many and bought them all. I don't normally do that, but now I know that it was God pushing me out of my comfort zone. In a few days all the purses arrived and I immediately started selling them on Facebook. That happened over and over again until one day a store became available next to my hair salon. I was terrified. A store was not in my life plan. Once again, God was clearly telling me to trust Him and I did. I've been trusting Him everyday since then. I never knew how to completely trust Him until that time in my life.

We had to come up with a name for my new store. That look a very long time. It's like finding a name for your baby before it's born. The name was so important to me. On August 25, 2010, weighing a whopping 500 square feet, Pamala's Boutique was born. My mother spelled my name different, with an A instead of an E and I have embraced it.

"Who will help me run this store", I thought. I remember calling my daughter, she was working at an oral surgeons office. I told her my plan and asked if she would be interested and she said yes! I was so thrilled and relieved with her decision. Many of you know my daughter, Whittney, she has since moved to Texas. Her husband took a job of a lifetime in the oil industry. We miss them terribly and pray they come back to Alabama VERY soon! She has since become a customer here at Pamala's, she loves to give her two cents worth from time to time. We love you Whittney!

So here we are again, jump to 2019. God is always on time every time! We are in a new location and loving it. We have been extremely busy and we love seeing your beautiful faces walk through the door. I cannot tell you enough how much your business and friendship mean to me, it gives me life! Love you all so much! And come see us soon or shop online at 

                                                                                - Pam

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